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IntermediateMarketing

Performance Marketing

Master paid advertising across Google, Facebook, and Instagram. Learn campaign strategy, ad creation, budget optimization, and ROI tracking. Drive measurable results with data-driven marketing.

4.8
1560 students
6 weeks
Sneha Kapoor
Performance marketing expert managing ₹50Cr+ ad budgets
Performance Marketing
₹7,000
Lifetime access
12 live sessions
Ad account setup guidance
Ad templates library
Certificate of completion
Google Ads certification prep

What you'll learn

Performance marketing fundamentals
Google Ads mastery
Facebook Ads strategy
Instagram advertising
Campaign optimization
Conversion tracking
Budget management
Analytics and reporting

Course Curriculum

Week 1-2

Google Ads

Google Ads FundamentalsSearch CampaignsDisplay AdvertisingShopping AdsYouTube AdsCampaign Optimization
Week 3-4

Social Media Ads

Facebook Ads ManagerAudience TargetingInstagram AdvertisingAd Creative Best PracticesRetargeting StrategiesConversion Tracking
Week 5-6

Optimization & Analytics

Budget OptimizationA/B TestingConversion Rate OptimizationAnalytics and AttributionROI CalculationFinal Project: Campaign Management

Student Success Stories

"This course exceeded my expectations. Sneha Kapoor made complex topics easy to understand."

Arjun Patel
Performance Marketing Graduate

"Best investment in my professional development. The practical projects were invaluable."

Neha Sharma
Career Switcher
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